You might have heard about the word ‘Backlink’ often along with Search Engine Optimization. However, for a newbie in the world of the internet, this is quite a confusing term. Briefly, they are the best foundation for SEO. These are links that are connected to your website or blog. Otherwise known as Inbound links (IBL). The more the backlinks are, the more popular your website is. That’s the way you have to see it. By now, you might have realized that how important these links are for grabbing traffic to your website. Search engines like Google give priority to such websites which have quality backlinks.
It’s a good way to appear your website on top in the Google search pages. Yes, rightly said, it’s the number of quality inbound links that decides the website traffic. For this, you must have quality and unique content in your site. Now see the most important point- the sites from which the inbound links are directed to your site, has to have content relevant to your content. These are the quality backlinks. If the contents from other sites are irrelevant to your site, then you might fail to get more traffic to your site.
Search engines like Google always prefer natural backlinks that are formed slowly. Nowadays we often find some manipulated backlinks on the websites, which tries to get a better ranking. Some webmasters create hidden links or automated pages, also named as link farms. This is created only for backlinks attraction. Search engines not only ignore such websites that links to a link farm, but also may even ban the website. Being a webmaster, one should be careful about reciprocal links. Have you heard about these? Well, let me explain about it now.
There are numerous webmasters who mutually agree to have reciprocal link exchanges. Their sole purpose is just to increase the website rankings. In this, one webmaster links another webmaster’s link on his website and that another webmaster will also follow the same. Most of these links will be irrelevant to the contents. Even though it cannot add much quality to the inbound links, the outbound links are still taken in to consideration. Recently, Google had a big debate on this issue or unethical practice and banned many such websites with reciprocal linking. I would suggest you to watch out, these reciprocal linking when you are up here for a serious business. It’s advisable to always choose relevant sites for back linking for a better vision in the search engine.
Now when you have more than one website, here is a small tip. Be careful about interlinking your websites on a single IP. As this may appear little weird, you may have unrelated contents in your different websites. It is seen that many webmasters interlink their multiple websites in the same IP and try to manipulate backlinks. This is known as backlink bombing.
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Rahel is a mother of three beautiful kids who has an extensive experience in working online as a content article writer and blog writer. She specializes in Articles, Blog, Copywriting, Article Rewriting, Ghostwriting, and Data Entry.
For her, writing is not just about traffic, it is more about imparting quality information to her audience.